Grocery Business’s presence in the e-commerce arena is on the rise. Gone are the days when only general merchandise was traded on an e-commerce platform. With advancements in technology and growing consumerism on e-commerce portals, online grocery shopping ( https://www.yourretailcoach.africa/fmcg-e-grocery ) also evolved and made him score. To give you an idea – during this time of covid – a poll showed that shoppers who bought groceries online fell from 11% to 37% in the United States. Covid has accelerated migration and the task of grocers to migrate online. We never know how consumers would view physical retail stores in the future. So, it is imperative to have a good grocery e-commerce software ( https://www.yourretailcoach.africa/fmcg-e-grocery )
What are some of the main features of a grocery store eCommerce website / app?
-> Opposite, there are the functionalities of the CX strategy. CX stands for customer experience. We need to understand that we are trying to replace a traditional industry in which consumers shop for their groceries in large supermarkets or go to their local mom and pop grocery store nearby to meet their demands (which are usually essential and urgent). . There is the experience of a large supermarket and the relationship with a local grocer which we are trying to replace with online experiences and virtual environments. Therefore, at the heart of the whole business must be the consumer experience.
—-> Product Searches: There is a huge variety of grocery store SKUs and product categories available. When a consumer goes to a supermarket, they can scroll through (aisles well displayed) or ask face to face at a local grocer. Therefore, the product search function must be robust and efficient. The discovery of a product is the very first step of a purchase, which is why it is crucial to assist the consumer in his research.
—-> Separate and categorize the products. This will help the consumer to go directly to the category they want to buy. It also shows the different categories that the ecommerce seller has plenty to sell. It is also, in a way, an aid in the discovery of products.
—-> Navigability: Besides categorizing and finding products, the entire software (application or website) should be easy to navigate. If the website is difficult to navigate, or the website is very “heavy” (making it slow and unresponsive), consumers will not come to you.
-> Consistent product information offline and online: this is a crucial step as we want to move the consumer from the offline market to the online market.
—-> Thus, it is crucial to have identical and consistent product information in both channels. Online since the physical product is not in front of the consumer where they can see the description or other details, it is more important to display as much information as possible.
—-> Another aspect of consistency is that promotions and prices should also be in sync. It will be detrimental to have differential prices.
-> Inventory management. At the heart of the grocery store’s e-commerce business is the inventory management system. Integration of physical stock (possibly maintained in local point of sale software) and the eCommerce portal ( https://www.yourretailcoach.africa/services/e-commerce-online-stores/ ) This is the key. Any out-of-stock situation should be reflected online at simultaneous times (i.e., it should be real-time inventory). Many factors are included here.
—-> First of all, you need to have an adequate inventory of at least the essentials to avoid consumer price drops. This is directly linked to an accurate forecast of demand
—-> Second, the worst experience you can give is that the consumer has placed the order and fulfilled half an order or needs to cancel it.
-> The inventory management system must be robust and in real time to offer the best customer experience and obtain the maximum share of the consumer’s portfolio. Remember, it takes a lot of effort to get a consumer, even more, to keep them coming back over and over again, and it takes small mistakes and mistakes to lose them instantly.
—-> Order Tracking: The order tracking feature is probably a must have feature. Where consumers can track their order details as to where the order arrived, when it will be delivered to them, who will deliver it to them and their contact details. This gives not a guarantee to the consumer on his orders but the visibility of when it will arrive. (Remember that it is essential, therefore, the committed deadlines are crucial and must be respected). This real-time monitoring offers total transparency to the consumer.
—-> Check it out. Very often, e-merchants make the payment process very complicated and cumbersome and add some surprises (like high delivery costs, taxes, packaging costs, etc.). It is very frustrating for the consumer and leads to a very bad customer experience. Therefore, the checkout should be smooth and straightforward. Some features that could help with this are
-> Ability to rearrange recorded orders (quick and easy)
-> Allow several payment options (all possible)
-> Preferably talk about prices including VAT from the start.
-> Keep hidden fees to a minimum and talk about them early on to keep the conversation transparent with the consumer. A good rule of thumb is to state all important information in advance.
—-> Some advanced features are not required but just add to a great customer experience. They can be an added pleasure for the consumer.
-> Having an auto-complete feature when searching for the desired product can make consumers find the product faster and better.
-> Have the option to add the product to the cart from the listing page itself
-> Have the possibility to search for a product in a specific category.
-> Consumers are used to using the handy shopping list to do their shopping. Having a way to work where the app or website could read their shopping list and add those items to their cart will be a win-win solution for the consumer and for you.
-> A new concept that is evolving and gaining ground is Click and Collect (Buy online and pay in store). This is effective not only for grocers as it helps reduce delivery costs (which are usually the backbone due to the industry’s low margins), but also for consumers as delivery times can be short. minimized. Groceries are essential items that are needed in a shorter time frame than general merchandise.)
The online grocery business will surely increase as more and more roads are turned into issues regarding delivery times, margins and assortment availability. It is vertical which cannot be overlooked now for sure.
As you can see, designing e-commerce software for the grocery store can be a crucial task. So, designing the correct one requires a lot of due diligence and care of the consumer experience. You can easily rely on your retail coach for this. Your Retail Coach is a retail consulting company. Your retail coach has the best grocery store – retail consultants in the world. Their expertise in the grocery and e-commerce business can help you with issues such as choosing e-commerce software, understanding the market ( https://www.yourretailcoach.africa/services/market-research/ ), implement standard operating procedures for your business, and establish a business and financial plan. You can easily entrust Your Retail Coach, an expert in providing grocery consulting services ( https://www.yourretailcoach.africa/ ) – a call to solve your problems!
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